As the lead art director, I collaborated with copy and senior ADs to develop service line campaigns for Adventist Health across Cardiology and Cancer each laddering into their overarching brand platform, Made for More. The creative challenge was building work distinctive enough to cut through a crowded category while remaining flexible and relevant across 26+ markets.
Cardio
The Cardiology concept originated from a single insight: your heartbeat is more unique than your fingerprint. We translated that truth into a patient-centered campaign and developed a custom thumbprint heart mark as its visual anchor.
The Cardiology concept originated from a single insight: your heartbeat is more unique than your fingerprint. We translated that truth into a patient-centered campaign and developed a custom thumbprint heart mark as its visual anchor.
Cancer
The Cancer Campaign was centered around how people are so much more then their cancer diagnis, the concept included a really unique art installation idea that highlights the different interests in real patients lives really showcasing teh sentiment, you are so much more than your cancer diganosis.
